Analytical Paper about the article Why there is no 'southern problem' Essay

Analytical Paper about the article Why there is no 'southern problem'. On environmental leaders and laggards in the European Un - Essay Example On Environmental Leaders and Laggards in the European Union†). Thesis Statement This discussion intends to identify the argument which is made by the author relating to the article that is principally based upon the non-compliance with the EU based environmental laws. Moreover, the evidences which are used by the author in supporting the argument will be discussed. Various significant aspects which comprise the judgment about the evidence, whether, it is strong or weak and the grounds of agreeing or not agreeing with the argument will also be portrayed in the discussion. A Brief Analysis of the Argument In relation to the article, it has been viewed that the author made several arguments focusing upon the reality that non-adherence with the environmental laws belonging to EU is considered to be a ‘southern problem’. ... Moreover, the author also argued that the problem took place due to shortage in the administrative capacities for effectually implementing EU based environmental policies. It has been viewed in the article that the southern member provinces of EU did not possess adequate technical know-how, potential working staffs and well-structured infrastructures for applying as well as enforcing EU environmental based legislative policies. The author suggested that the southern member provinces belonging to EU should implement environmental policies competently for the purpose of developing their financial progression, increasing economic interests and most significantly generating employment. The effective execution of the EU environmental schemes or policies would ultimately promote the economic advancement of the different southern member provinces belonging to EU as well as enhance their environmental quality level by a greater extent. The author identified a significant reason which eventua lly restricted the southern member provinces of EU to implement EU environmental based policies effectively. The significant reason was that the southern member provinces belonging to EU possessed the political systems which were conventionally dominated by clientelism, disrespect and patronage for the public authority. On the basis of the article, the author argued that there lays significant disparities in meeting with the EU environmental laws throughout the different European member provinces which cannot be escorted by a simple north-south separation. The other argument which is made by the author in the article is that the relative study of the execution of the different environmental policies belonging to EU

China and globalzation Essay Example | Topics and Well Written Essays - 4000 words

China and globalzation - Essay Example The internet has also led to the inevitable diversification of social, cultural, political as well as economic practices due to the high permeability of national as well as regional frontiers, which implies that decisions as well as practices in one part of the world has global consequences. Evidently, the internet and the prevalent internet technologies have inevitably opened up channels of communication, choice, while unquestionably promoting greater participation of the public in the ever growing era of globalization (MacKinnon 2008, p.31). For instance, the internet and its allied technologies have greatly impacted and shaped the development of the global public opinion concerning the U.S. throughout Asia, Western Europe, as well as in the Middle East while at the same time enabling democratization of nations by allowing their citizens to voice their own opinions concerning public policy. The spread of the internet and the rapid flows of information in China has suddenly become a critical challenge for policy makers since it can no longer be regulated effectively; precisely, the major concern of the Chinese government over the increased prevalence of the internet is that it threatens the conventional forms of information such as China’s state-controlled media . According to the Chinese Academy of Social Sciences, nearly 67.5% of Chinese internet users have more confidence in the utility of the internet for criticizing the government than they do in the traditional forums like the state controlled media, which is subject to excessive censoring. Chinese internet users are able to circumvent the strict control barriers of access to the internet through the help of western companies such as Safeweb, which provide untraceable internet hosting, thereby accessing banned sites such as CNN; Human Rights bodies are also increasingly using internet circumvention technologies to bypass internet censoring (Maitland,

Discussion and Participation Questions Essay Example | Topics and Well Written Essays - 750 words

Discussion and Participation Questions - Essay Example Another factor to consider is the quantity of philanthropic work companies performed. In order to foster an ethical work environment companies should have a formal code of ethics and an employee manual. Ethics can be used as a factor to gain an advantage over the competition. Social responsibility is one of the hottest trends in the business industry. 2. A company that has achieved great success and incredible levels of growth is Starbucks Cafe. This company took the concept of a coffeehouse to brand new level by offering products of greater quality, great product variety, and excellent customer service. One of the practices that make this company very socially responsible is its use of fair trade coffee. Fair trade coffee is a practice that guarantees poor farmers across the world at least $1.26 per pound of coffee which is twice the global price of that commodity. This firm has used innovation such as being one of the first coffeehouse to offer Wi-Fi broadband internet free of char ge. The firm has taken advantage of technologies to sell downloadable I-tunes. The company offers a lot of value by providing its customers with a great experience in all its stores worldwide. 3. To me it is not out of the ordinary that customization has become as valuable as standardization was at the beginning of the 20th century. Business has change and companies now have to provide a higher level of customer service and satisfaction. If a customer desires a customized product companies cannot afford to say no because that client will be lost forever and the competition will provide the potential client the customized product or service the person needs. In the service industry customization has become more important than ever. For example consultants provide a specialized customized service to each client they serve. 4. Participation professor Corporate values are very important towards the success a manager can achieve. A few years ago I worked at a company that was lacking any type of corporate ethics. The manager of the company lied to workers about compensation, incentives, and production quotas among other matters. The employees were offered incentives and the company never honored them. The lies and corruption at this company were so deep that the firm began to steal hours from the workers and the paychecks were received two to three weeks late every pay cycle. The lack of corporate ethics did not allow some of the good supervisors to do their job well since the employees lost all respect they had for the administration. 5. Participation – Matt An environmental factor of great importance that you mentioned in your response is pollution. Pollution has become one of the most dangerous environmental factors humanity faces. The rising levels of CO2 are contributing to the global warming effect. Humanity is destroying our rainforest at an alarming rate. It is estimated humanity deforestation problem is so bad that at current rate of deforestation a ll our rainforest will be gone within 100 years. Our water supply is not sufficient to provide water for the entire population of earth. In places such as the Sub-Saharan desert people do not have accessible drinkable water. Our society is so depend on crude oil that within 40 years it is possible that we may dried up all our petroleum reserves. 6. Participation - Kershena In your response you mentioned the importance of free trade agreements. Free trade agreement

A Christmas Memory Essay Example | Topics and Well Written Essays - 500 words

A Christmas Memory - Essay Example The adventures they went through were actually unlikely due to the wide gap in their ages. It could actually be said that it was commendable on the part of Sook, who, as a senior citizen, was still feeling so much young at heart. Her passion in making and flying kites could very well be extraordinary for an old female individual. For Buddy, as the narrator, the experiences were his memories of Sook, more than her cousin, friend, a guardian, who supported his every needs, provided the impetus for his remarkable memory and adoration for this woman. Due to the need to pursue his education, he was eventually separated from Sook, but his thoughts never left her. Each and every Christmas of his life is thereby dedicated in memory of his last Christmas spent with Sook, despite the simplicity and lack of grandeur in celebrating the festivities; it still was his perfect Christmas memory. The rationale is the pure love and affection that was shared between them. There was a sense of reliance and dependability to each other. Whatever was lacking in one, was provided by the other. Buddy knew from this heart that the last Christmas spent with Sook would always be cherished and would never be forgotten for the simple reason that the love and happiness shared between them could never be surpassed nor replaced by anyone els e, ever. When we were made to experience being blindfolded and let by someone to go places in school, the experience was actually terrifying. There was a mixture of fear, anxiety, confusion, and a little bit of relief that someone I know was actually leading me. There was fear because of being subjected to the unknown. By being blindfolded, one was not allowed to use the sense of sight which is a very important element in creating a sense of security. Anxiety was felt due to the feeling that I would like to know until when will I be blindfolded and led and be fully depended on the assistance of a friend. I was also confused

Difference between a Metteurs-en-Scene and an Auteur Essay

Difference between a Metteurs-en-Scene and an Auteur - Essay Example Distinction on this basis has been a cause of the difficulty faced on whether to classify managers as either auteur or Metteurs-en-scene since it is not a clear-cut distinction (Wollen 1972). The distinction between art cinema and classical cinema is quite clear. While art cinema is the most famous under film studies through the recognition it gets out of famous film makers, specific films or specific kinds of cinemas not forgetting some writers and the audience it targets. They are common with the auteur kinds of films with a sample of its film being the films include LAvventura (1960). David Bordwell and other filmmakers on the other hand coin the term classical film. They largely stress on the Metteurs-en-scene kind of arts or film, classical cinema is widely spread due to the dominance of these kinds of films and the choice that has been made by most filmmakers to follow in the making of such films. The art cinemas are presented in small film theatres as compared to the classical, which are conducted on large picture palaces. Art cinemas screen new films with repertory functions drawing their audiences form highly educated urban intelligentsia as opposed to the class ical cinema, which is rich in culture and attracts the rural uneducated folks (Kolker 1980). Movie brats such as Michelangelo Antonioni (b. 1912), Federico Fellini (1920–1993), Jean-Luc Godard (b. 1930), and Ingmar Bergman (b. 1918); the films include LAvventura (1960), 8Â ½ (1963), À bout de souffle (Breathless, 1960) and Det Sjunde inseglet (The Seventh Seal, 1957) play a critical role when it comes to the impact that auterism has in relation to film production. According to the lectures, it is evident that a new generation of movie brats has the controls of the production of their films (Grist 2000). Â  

Supporting Teaching and Learning in Schools Essay Example for Free

Supporting Teaching and Learning in Schools Essay Question 1 Summarise the main development of a child from the age range 0-2 years, 3-5 years and 5-8 years. Development 0-2 years When a baby is born they are helpless. Although from 0-2 years the development of a child is very rapid. A baby will go from not being able to hold up their own head to being able to talk, walk, run and climb the stairs all within this time frame. Through this time frame a baby will be able to support and lift their own head and kicking their legs. They will be able to focus on close objects such as their own fingers and hands. They will start to smile and recognise the face of their main care giver. The baby will be startled by sudden noises, such as banging doors. As they progress they will start to reach out for objects and toys that attract their attention and start to make noises. Their hand to hand and hand-eye coordination develops as they learn to pass objects from one had to another and reach out and grab things for themselves. When the child is older they will use this developed hand to hand and hand to eye coordination to start making marks on paper with crayons. As their muscles develop and get stronger they will start to sit up unaided and pull themselves up to a standing position. The child will start teething and begin to learn to crawl and eventually walk unaided. Their independence will grow as they start to want to feed themselves first  with finger food then using a spoon. They will start to say simple words such as mama/dada and start to recognise their own name, this will eventually develop into the child starting to string simple sentences together and saying other words and understanding them. As the balance improves a child will learn how to kick and throw a ball. 3-5 years In this stage of development a child will build on what he/she already knows, such as walking. This will be steadier and they will be able to walk backwards and climb up and downstairs confidently. The child will be able to draw more recognisable pictures, such as faces, rather than just scribbles. The vocabulary is a wider range as they learn how to say more words and can string together longer sentences. They will start to ask ‘why’ as they grow more curious about the world around them. As the vocabulary grows they will be more capable of describing how they are feeling (happy, sad or angry).They can learn and recite simple nursery rhymes from memory. As an adult you start to see a personality develop as they develop a sense of humour a sense of what they find funny or not so funny. They start to become sociable and enjoying playing with other children . 5-8 years With this stage of development again the child builds on what he/she already knows. Through this stage adult teeth start to grow. The child can start to do things more confidently, such as being able to use scissors to cut out shapes. With guidance a child will start to learn the consequences of their own actions and behaviour whether it is good or bad. Whilst playing games and sports with their peers they will start to become more competitive. The vocabulary has grown enormously to roughly 2000 words which they have learnt through learning to read or picked up from what other people, adults and peers, have said around them. The ability to concentrate on one thing at a time has also increased and they are less easily distracted. For 3-8 year olds physical development is not as fast paced as it is in the first 2 years of life. 3-8 year old development is more cognitive and emotional. Question 2 Analyse key social, economic and environmental factors which may influence development Allergies  Food allergies can be severe as well as fatal, as some allergies, such as nuts, can cause anaphylactic shock. This causes the airways to swell up and cut off the ability to breath. A food allergy that is often over looked is an allergy to E numbers, which is an allergy to artificial colouring and flavouring and sometime emulsifiers that are found in our food. This allergy can cause the child to become hyperactive, violent and in extreme cases physically sick. This can have an effect on a child’s development physically, emotionally and socially. The child may stop eating altogether if, in the extreme cases, they start to associate eating with being sick. This can lead them to stop growing as they are not digesting the nutrients that they need for growth and development. With the hyperactivity comes the inability to focus on any one thing for a set period of time, which will have an effect of what they learn and how well they learn it. Socially the child may be in able to make the friends that he wants as the other child may cautious of the child due to the hyperactivity and possibly the violence. Health Problems There are many health problems that can affect a child’s development. Eczema can cause distraction problems particularly if the child is badly affected by it. Eczema is a drying of the skin which leads it to becoming itchy. If the eczema is not effectively treated then it can lead to the skin being itched to the point where it is broken and bleeding and this in turn can lead to infection. Some cases of eczema are caused by food allergies, fabric powders/ softeners and in some cases we just don’t know why the skin flares up as it does. If the eczema is not treated the child can constantly be itching and uncomfortable and this is at the fore front of their mind rather than the activity at hand. If the child does end up with infected parts of the skin this can lead to poor attendance for school and missing out on the needed education. Environment/Poverty/Social factors such as love and affection The environment a child grows up in can have a detrimental effect on their soc ial skills and building relationships with others. If the child grows up on an environment where there are caring parents/siblings then a child will grow to learn and realise that this is how relationships with others should be, whether it is with a teacher or another child. If there is no love in a family then a child will grow up to think that it is not cared  for by anyone at all, this can follow them on into adult life and effect relationships there too. They may become withdrawn, sad and untrusting. Although a child may look ok on the outside inside is full of turmoil. They may come to believe that what has happened to them is there fault and come to regarding themselves as no good and not deserving of the love and kindness that their peers receive. They may also have little trust in the people around them for fear of being hurt by them as they have been before. Living within a large city may cause problems for a child’s development if there is a high level of unemployment and low income. Something as simple as not having access to public transport, whether it’s a bus, taxi or train, because you can’t afford the fares can affect the child being able to get into school on a regular basis and so miss out on the education that they deserve and need. There is another problem that comes with low income. If you have a low income you may only be able to buy what you can afford which may mean a child does not get a balanced diet. Usually with unemployment and low income comes poorer housing. This can lead to health problems in both child and adult alike. They can be affected by mould spores and living in drafty and cold conditions, this will lead to children who may be constantly ill and so in turn cannot attend school as much as they should. These illness may also have an effect on their physical development as the illnesses may affect the ability for the body to develop as it should. Children need constant stimulation whether it is for the mind or the body. Living in poorer areas may mean that areas to play and run around are lacking, whether it is a park or a garden, without proper stimulation a child’s development can be slower to progress that that of his peers. Loss or Bereavement A child may not process death in the same way that an adult or young person does. They may come to realise that a person is no longer a part of their lives. On the other end of the scale they may suffer anxiety that is focused on yourself as the parent. They may begin to believe that you yourself may not return to them when leaving them at either play group or school. They may become clingy and withdrawn compromising their ability to learn and maintain their friendships with their peers. They may also suffer anger and hostility towards people or may even think that the person who has died has  left them because they didn’t like the child anymore so the child may see it as being their own fault. This can lead to a child growing to be very lonely and not being able to build new or maintain any sort of relationship with anyone. Separation and Divorce A child’s social and emotional development can be affected by the separation or divorce of their parents. They can come to believe that the separation is their own fault. They can experience feelings of guilt, anxiety and sadness. They may as with bereavement become withdrawn and sorrowful or hostile and angry. This factor can also make it difficult for a child to maintain relationships or make new ones. Care givers need to be available for the child should they need them for emotional support. The child may also apportion blame on to someone else within their lives, whether it be the parent that has left the family home or and new partner that the remaining parent has found. During and after this time the child in question may find it difficult to develop new or maintain any social relationships, especially while they have several different emotions going on inside them. They may find it hard to process all these possibly new emotions and find it hard to concentrate on anythi ng else. Learning Difficulties Learning difficulties come in a vast range, anything from Downs Syndrome to Dyslexia. These learning difficulties can slow the learning development of the effected child. Dyslexia sufferers have particular difficulty with reading and writing Just because a child of 4yrs can write their name and read a few words doesn’t mean that a child of the same age with dyslexia can. When we learn to read we learn to sound out the letters that make up the word. Children also have lessons in school that focus on phonics which is to help them identify the sounds in words such as igh, oo, ai. These are called phonemes. A dyslexic child has difficulty in identifying and sounding out these phonemes and so makes the whole learning process slower. This can lead to the child becoming behind in there learning to that of their peers and will need extra help in place to help them not fall so far behind in their learning. Loss of limbs or the use of senses The loss of limbs or senses can be very traumatic both emotionally and  physically. Loss of limbs or senses can happen in a variety of ways such as a road traffic accident, a birth defect or severe infection. Losing a limb or senses can effect a child mentally, emotionally and physically. If the limb or sense is lost through accident a child may become angry and upset, withdrawn or even become depressed. They may feel a sense of hopelessness, worthlessness and have in appropriate guilt that the loss of limb or sense was their own fault somehow. The adjustment for a child losing a limb or senses will be an ongoing process. They may seem to be adjusting and taking everything in their stride but as the cognitive side of development grows then the child will start to understand more fully what has happened and may set them back in the adjustment process, as they begin to realise that the loss of a limb or the senses can an impact on their future lives.

A Competitive And Strategic Corporate Analysis Marketing Essay

A Competitive And Strategic Corporate Analysis Marketing Essay Introduction The airline industry is one of the most difficult business sectors where competition has proven to be extremely difficult among the many different competing airline services available around the world. Many airline services in the past have experienced disastrous business cycle, timeliness and overcapacity issues. Moreover, the different airline services also complain of their experienced difficulty in differentiating themselves from competition. These airline services also maintain such high-risk profiles because of such high expectations from their customers (Wirt, Heracleous Pangarkar, 2007). Singapore Airlines, one of the strongest and famous airline service providers, remains to be one of the most profitable airline companies in the world today. Several reasons can be attributed to the huge success that Singapore Airlines enjoys today. One is its strong brand management strategies driven mainly by its excellent line-up of top-management and boardroom employees. Singapore Airlines is composed of many dedicated and professional employees both in its front and back-end office who serve as the drivers of its solid brand strategy (Roll, M. 2010). Singapore Airlines is truly a global and diversified organization unified by one aim of delivering excellent quality and service to its customers. What separates this airline from other airline service companies is its heavy investment in building and maintaining its solid brand equity. The Singapore Airlines brand is known for its consistency in delivering its primary message to its consumers which is Singapore Airlines- A great way to fly coupled with its dedicated and honest delivery of that communication message to its consumers (Roll, M. 2010). The brand strategy of the Singapore Airlines is centered on its world-class in-flight experience: the warmth and hospitality of the Singapore Girl, its excellent service and its focus on the customer. Whereas other competing airline services also tried to pursue the path that Singapore Airlines has taken, no other airline has matched Singapore Airlines in terms of its honest commitment and consistency in delivering its brand promise to its consumers (Roll, M. 2010). As a result, the Singapore Airlines brand managed to deliver excellent financial results through its three-fold strategy: a.) Avoiding knee-jerk reactionary behaviors on any price changes and consistently deliver the brand benefits in order to maintain a high revenue b.) Cut down the costs by pursuing ownership of the best yet most cost-efficient aircrafts and properly responding to increases in fuel prices and c.) Remaining true to the brand in terms of consistency in delivering service to drive up profits (Roll, M. 2010). Background This report-based paper on the Competitive and Strategic Corporate Analysis of the Singapore Airlines aims to evaluate the Singapore Airlines actual application of the various analytical and planning tools in Strategic Management. This paper will also discuss the overall strategic posture of Singapore Airlines at the corporate level, that is, whether it is pursuing a global strategy, multi-domestic strategy, international strategy or transnational strategy. Also, this paper will also evaluate whether the companys management structure and philosophy is aligned with its overall strategic posture. Finally, this paper will come up with a list of recommendations with regard to the companys strategic focus. Several recommendations will be presented in order for the company to improve and maintain its competitive position. In order to achieve these objectives, the author of this paper will gather certain company documents such as its annual report in order to evaluate Singapore Airlines current financial position. Then the current growth efforts and focus of the company will be carefully looked into as well, that is, whether the company initiated some organizational and cultural changes in the past decade as part of its growth strategies. Major Sections A. To which extent does the annual report or other company documentation reflect the implicit or explicit  application of analytical and planning tools from the discipline of  strategic management? The 2009 Annual Report of Singapore Airlines reflected the overall financial performance of the company from the year 2008-2009. The financial report indicated a total of $1,062 million net profit which, based on the report, could have been higher and better if not for the global economic crisis that caused the airline to underperform financially on the last quarter of 2009 (SIA Annual Report 2008/09, 2010). Nevertheless, despite these financial challenges that the company experienced in the latter part of 2009, Singapore Airlines still continued to consistently deliver excellent products and services. It managed to build new lie-flat seats in the Business Class section which were designed for medium-haul and regional routes. It also managed to install iPod connectivity in some of its aircrafts (SIA Annual Report 2008/09, 2010). Moreover, the company remained its high focus on cost management to keep its balance sheet strongly stable. But instead of cutting costs when it comes to people development and management efforts, it kept investing on building and improving its internal infrastructures and systems as well as in developing and training its people (SIA Annual Report 2008/09, 2010). To a large extent, the annual report of the Singapore Airlines for 2009 explicitly reflected the various analytical and planning strategic management tools that the company utilized in order to achieve its organizational goals. For one, Singapore Airlines managed to analyze its own strengths and weaknesses vis-à  -vis its competitors and the top management keenly identified which value chain elements are important for the company and which ones are dispensable (Rigby, D. 2009). Despite the financial challenges the company experienced in 2009 such as the fuel price increases brought about by the economic crisis, the company remained true to its prudent fuel hedging strategy. As a result, the company incurred huge losses which the company regained immediately by implementing strict measures in cost management (SIA Annual Report 2008/09, 2010). Nevertheless, the company continued its focus on executing dynamic pricing strategies, providing more value-added promotions and packages which are still designed to earn the loyalty and trust of their customers. All these efforts, being at the core of the strategic management tools Singapore Airlines utilized, is what maintained the strong position of the company in the year 2009. B. Would you encourage the company to focus on growth efforts on emerging markets bearing in mind her organizaton culture and the changes that have occurred in the industry in the last decade? Yes. Singapore Airlines must redirect its growth efforts on emerging markets as it is already an established airline service brand, known around the world for its world-class products and services. In fact, today, this is the strategic route that Singapore Airlines must already be taking. According to Ng, M. (2010), the emerging markets in Asia, for instance, are expected to increase in terms of travel growth in the year 2010. There is a continuously growing opportunity for low-cost airline service brands to tap the increasing demand of emerging Asian markets for low-cost carriers. Given this demand, this is also an opportunity for Singapore Airlines to tap the travel opportunities of the emerging Asian market. In the past five years, the trend is increasingly shifting to practicability in travelling rather than luxury. In fact, the emerging markets need and demand is not really a luxurious means of travelling but more on a practical one, i.e., moving from one destination to another. At most, the needs of the consumers from the emerging markets are safety and comfort that is at par with other high-cost carriers. In tapping this huge number of consumers from the emerging market, Singapore Airlines can introduce its very first low-cost carrier carrying its brand name and its excellent service minus some consumer perks. C. How would you describe the companys strategic posture at the corporate level? Is it pursuing a global strategy, a multi-domestic strategy, an international strategy, or a transnational strategy? Based on the definition provided by Zwass, V. (1998) on what transnational strategy means, an organization which applies transnational strategy is focused both on its domestic/local and the global strategies. The strategies in the local or domestic level are directly tied in or in line with the overall global strategies of the entire organization. An organization which utilizes transnational strategy applies an integration of its global business activities with its domestic or local activities. Currently, the Singapore Airlines is not only focusing its efforts on its global strategies, specifically its vital strategies in maintaining its position in the international scene, but also in its local strategies. Furthermore, Singapore Airlines is also considered a transnational organization because of its consistent adaptation to various environmental and economic situations and its capitalization in knowledge and value-added information (Zwass, V. 1998). Singapore Airlines also entered into several strategic alliances with its suppliers, customers and some business partners like for instance, iPod connectivity which was recently installed in some airbuses of Singapore Airlines. This strategic partnership resulted to value-added services and additional competencies which served as the companys competitive edge versus its competitors. D. Does the companys management structure and philosophy aligned with her overall strategic posture? Singapore Airlines management structure and philosophy are closely aligned with the companys overall strategic posture. As defined by Zwass, V. (1998), transnational strategy is a specific management approach wherein the global business activities of the company are integrated with the domestic strategies. This management approach is applied through maintaining an interdependence and close cooperation with partners, subsidiaries and customers. Moreover, a transnational organization is highly collaborating with other independent, potential partner firms in order to deliver certain services and products in the market. This is what Singapore Airlines is continually trying to achieve when it comes to providing value-adding products and services into the market. For instance, Singapore Airlines is a partner of Star Alliance Network, in order to deliver certain perks and benefits to certain customers which availed of that service. Any Star Alliance Gold Member who rode in Singapore Airlines, will be granted a priority passage, priority waitlisting, priority check-in and boarding, priority airport standby and extra baggage allowance (Singapore Airlines, 2010). The different strategic alliances that the company engages in and the overall management structure that Singapore Airlines currently has is one proof that it is a certified transnational organization that is directly in line with achieving its corporate philosophy. E. Make specific recommendations for the company either to maintain her position or improve her position  without undermining the environmental changes and her competitive position. Singapore Airlines must maintain its current strategic posture, that is, its application of transnational strategies because that is the primary reason for its top position and market leadership in the airline industry. What separates Singapore Airlines from other directly competing airline companies is its responsiveness both in the international or global pressures and the demands of the local and domestic market. In order to improve its current position however, Singapore Airlines must continue to improve its current management structure and make it more flexible so that the facilitation and passing on of critical information from one unit to another is smooth-flowing. Also, Singapore Airlines must focus and redirect its growth efforts into eyeing and looking into other market expansion opportunities which provide them the opportunity to expand not only internationally but also domestically. One possible source of market expansion for Singapore Airlines is the increasing travel growth demand in emerging Asian markets. For the past years, Singapore Airlines has been focusing on tapping international markets in Europe but today, it must redirect its efforts into tapping other emerging markets which demand low-cost carriers. Conclusion Singapore Airlines remains to be one of the strongest and most profitable airline service providers in the world today because of a number of reasons. One is its strong brand management strategies mainly driven by its dedicated and professional employees both in its front and back-end office. Another reason is because of the companys unique management structure that is in line with the achievement of its corporate philosophy which is service excellence and consumer focus. The third and possibly the main reason for the companys huge success is its application of the transnational strategy. Defined as the specific management approach wherein the global business activities of the company are integrated with the domestic strategies, Singapore Airlines has so successfully utilized this strategy in order to gain strategic prominence in the airline industry. Because of Singapore Airlines application of this specific management approach, it gained a strong network of alliances and cooperative network of alliances from among various types partner firms, subsidiaries, and even suppliers. As a result of Singapore Airlines openness for collaboration and partnership with other independent firms and suppliers, it was able to successfully deliver certain services and products which became value-adding for their own customers. Merely responding to the needs of the global market is not enough to achieve strategic success and prominence today, without the aid and support of other independent firms and subsidiaries and forming strategic alliances with them, Singapore Airlines could not possibly make it as a truly global leader in the airline industry. Recommendations In order to retain the strong global position and market leadership of Singapore Airlines, the company must fully embrace its application of the transnational strategies. The fact that Singapore Airlines is a transnational organization was the primary reason for its top position and market leadership in the airline industry. Being the transnational organization that Singapore Airlines is now, it gave the company a broader strategic and competitive advantage compared to other directly competing airline service provider that is why it must retain and improve further its application of this specific management approach and strategy. First, Singapore Airlines must continue to improve its current management structure and transform it into a full-blown transnational organization consisting of flexible units/departments and subsidiaries in order to allow a smoother facilitation of critical information which is important for a company occupying the top position. Second, Singapore Airlines must focus and redirect its growth efforts into tapping other market opportunities not only internationally but also domestically. One possible source of this market expansion is the increasing travel growth demand in emerging Asian markets whose demand is centered on practicality over luxury travelling. In order to broaden its existing market, Singapore Airlines must offer low-cost carriers which would cater specifically to the growing and fast-emerging Asian market of travelers.